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Brand OS Portal

Pre publish brand review checklist: what to check before you post.

Twelve quick checks before anything goes out. They take three minutes and save a lot of cleanup.

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A pre publish brand review checklist is a short list you tick before a post, slide deck or web page goes live. It covers the look, the voice, the facts and the people involved.

Use the 12 points below. If a point fails, fix it before you publish. For daily posts, build the check into the tool so people do not have to remember it.

By Vedran Obradović · Updated 7 November 2026

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The four areas of a brand review.

Most mistakes fall into one of these.

Area 1

Look

Logo, colours, fonts, photos, layout.

Area 2

Voice

Plain words, your stance, no never use words.

Area 3

Facts

Numbers, names, claims, links, dates.

Area 4

People

Permission, credit, the right approver.

The 12 point checklist.

Tick what is true for the piece in front of you. Your ticks stay on this device.

0 of 12 done

Social Studio in a Brand OS Portal, the post layout and logo stay on brand while the words change
Social Studio: the look is locked, so the look checks pass by default.

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How strong is your brand today?

Answer a few short questions. You get your brand score and the top thing to fix. It is free and runs right here.

Open the full tool: Brand Check

Not every piece needs 12 checks.

Match the check to the risk, or people skip it.

PieceRiskCheck
Post from a locked templateLowPoints 5 to 9
New slide deck or one-pagerMediumAll 12, by the author
Numbers, results, client namesHighPoints 8 to 10, by a second person
New layout or new channelHighAll 12, plus the brand owner
Partner co-branded pieceHighBoth sides, see co-branding guidelines

More on this approach in what brand compliance is.

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Copy this note for your team.

Pin it where people post.

Before you post
BEFORE YOU POST (3 minutes)
LOOK: template, right logo, brand colours and fonts, approved photo
VOICE: plain words, sounds like us, no never-use words
FACTS: every number is on the approved list, links and dates checked
PEOPLE: permission for names and photos, big piece seen by [name]
Not sure? Ask [name] in [channel] before you post. Fixing after is harder.

Voice and facts are the checks people skip. See how to check if copy sounds like your brand.

Build the checklist into the tool.

A checklist that lives in a doc is read once. A check inside the tool happens every time.

In a Brand OS Portal, look is handled by the templates. Voice Check checks the words against your brand voice. Image Grader grades photos against the brand. Your team is left with the facts and the people checks, which are short.

The result is that a post goes out the same day, not after a queue. A designer is still right for strategy and a new identity. The portal covers the daily work after.

Read about Brand OS Portal or brand consistency for remote teams.

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Brand OS Pro Portal. The team makes its own posts. No waiting.

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Brand OS Core Portal. The CEO writes and designs an on-brand LinkedIn post in about 3 minutes.

Social Studio

Try one Brand OS Portal tool

Stop paying for every post.

This is a real tool from a real Brand OS Portal, on the MTG brand. Change the words and the photo. The design stays on brand.

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Social StudioPick a design, change the words, download.
Motion PostsType one line, get a video.
Sales docs and decksDocs and decks in your brand, this week.
Email signaturesYour brand in every email.
Voice CheckCheck words against your voice.

Every tool at work

Social StudioPosts people stop to read. Change the words, keep the look.
Motion PostsType one line. Get a video.
Logo StudioThe right logo, any size, any colour, any file.
Pattern LabPatterns drawn from your own logo.
Pitch deck made in Brand OS Portal for MTG
Pitch Deck BuilderTell it your story. Get the slides in your brand. This deck was made for MTG.
Campaign BuilderPlan a campaign in your brand.
Print docsDocuments that look like you.
Image GraderCheck photos against your brand.
Voice CheckCheck your words against your voice.
Signature BuilderYour brand in every email.
AI to templateBring an AI result into your brand look.

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Brand OS Portal

Try more Brand OS Portal tools.

Logo Studio, Motion Posts, Pattern Lab, Social Studio and LinkedIn banners. Real tools on a real brand. No email needed.

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Straight answers.

What should I check before publishing a post?

The look (logo, colours, fonts, photo), the voice, every fact and number, and permission for any names or photos.

How long should a brand review take?

About three minutes for a post. Longer for a deck or a new page.

Who should do the review?

The author does the checklist. A second person checks high risk pieces such as numbers and client names.

How do I make a team use a checklist?

Keep it short, pin it where people post, and put as much of it as you can inside the tools.

Is this the same as a brand audit?

No. An audit looks at everything you have. This checks one piece before it goes out. See brand audit checklist.

Read next.

What is brand compliance, and how do you enforce brand guidelines?

Brand audit checklist for B2B tech companies.

Website pre-launch checklist for B2B tech brands.

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