HrvatskiStep 1
Pick one shape
Use the simplest part of the logo. Draw it clean, as a vector.
Brand OS Portal
How to make a brand pattern from your logo, in 6 steps.
Take one shape from your logo, repeat it with care, and you have a background that no other brand has.
Free: your brand in 3 real designs, in 48 hours.
To make a brand pattern from your logo, pick one simple shape from it, like the mark or one letter. Repeat it on an even grid, set the spacing, limit it to one or two brand colours, and test it on a post, a slide and a banner.
Keep the pattern calmer than the logo. A pattern is a background, not a second logo.
By Vedran Obradović · Updated 7 November 2026
Which part of the logo to use.
Not the whole logo. One simple part.
| Part of the logo | Works when | Watch out |
|---|---|---|
| The mark | It is simple and bold | Detailed marks get busy when repeated. |
| One letter | The wordmark has a strong letter | Small letters blur. |
| A corner or curve | The logo has a clear signature line | Make sure it still feels like you. |
| The whole logo | Rarely | It reads like a watermark. Keep it for light merch. |
If the logo files are not clean, fix that before anything else. See which logo files you need.
The 6 steps.
This works in any design tool.
Step 2
Choose a layout
Grid, brick or scatter. Grid is calm. Scatter is lively.
Step 3
Set the spacing
Equal gaps. A pattern with uneven gaps looks like a mistake.
Step 4
Limit the colour
One or two brand colours. Try a softer tone for backgrounds.
Step 5
Pick the scale
Make three sizes: small for banners, medium for posts, large for signs.
Step 6
Test it on real work
A post, a slide, a banner. Does the text stay easy to read?
More ideas for shapes in graphic elements for brand identity.
Free tool
Check your logo before you repeat it.
A pattern repeats your logo shape, so the shape must be clean. Upload your logo and see its clear space. It is free and runs right here.
Common mistakes when you make a pattern from a logo.
Avoid these five and you are most of the way there.
- Too many colours. One or two are enough.
- Too detailed. Thin lines turn to noise when repeated.
- Too loud. A pattern behind text must be soft.
- Uneven spacing. Look closely at the gaps.
- A pattern that is not yours. If it could be any company's, it is a stock texture. See brand pattern vs stock background.
The pattern is one piece of the set. The whole set is in your visual identity system.
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Copy this brief to ask a designer for a pattern.
If you want a designer to draw the opening one, a good brief saves time.
Brand pattern brief
Company: [name] Logo shape to build from: [mark / letter / curve] Where the pattern will be used: [slides, social posts, banners, packaging] Mood: [calm / lively / technical] Colours: [brand colours with hex] Must stay readable behind: [short headlines] Sizes needed: small, medium, large Files needed: SVG and PNG, still and moving Not wanted: [gradients, shadows, extra colours] Examples I like: [links] Deadline: [date]
Not sure about the rest of your identity? Look at my brand system service or brand identity.
How do founders get professional visuals without hiring a designer?
Drawing the opening pattern is design work. Making the next fifty backgrounds is not.
A pattern is not a one-time file. Every campaign wants a new crop, a new colour, a new size. If each request goes to a designer, the team waits.
In a Brand OS Portal, Pattern Lab draws patterns from your own logo shape. You choose moving or still, the colour, how many and how big. Then Social Studio and LinkedIn Banners put them to work. The designer sets the brand up. The team does the daily work.
See Brand OS Portal.
Logo pattern checklist.
Tick what is true today. Your ticks stay on this device.
0 of 8 done
Use it on posts with brand patterns for backgrounds.
Pattern Lab
Try one Brand OS Portal tool
A pattern drawn from your own logo shape.
This is a real tool from a real Brand OS Portal, on the MTG brand. Pick moving or still, colour, how many and how big. The pattern comes from the brand itself and belongs to no one else.
Watch
Watch me show every tool.
I made short videos of the tools. Hear me explain them, then scroll through every one at work. Real tools, on a real brand.
Hear me explain
Every tool at work
Straight answers.
Can I make a pattern from my logo?
Yes. Pick one simple shape from the logo, repeat it on an even grid, limit the colour and test it on real work.
Should I use my whole logo in a pattern?
Rarely. The whole logo reads like a watermark. A mark, a letter or a curve works better.
What file type should a brand pattern be?
Keep an SVG master and export PNG at the sizes you need. See SVG vs PNG for logos.
How many colours should a logo pattern have?
One or two brand colours. More gets noisy.
Can a free pattern maker do this?
Free makers can repeat a logo. Check that the result is yours, calm and uses your brand colours and no others.
One more thing.
Death List Five. Five headaches, one portal. Sound on.
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