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How to edit AI text to match your brand voice, in 7 steps.

A good AI draft is a rough start. Seven small edits make it sound like you wrote it.

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To edit AI text to match your brand voice: cut the opening fluff, replace big words with plain ones, add one real fact, shorten the sentences, use your own phrases, remove claims you cannot prove, and read it aloud.

It takes about ten minutes for a post. Keep the edits as a list, and next time give them to the AI so the draft comes closer.

By Vedran Obradović · Updated 7 November 2026

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The 7 edits.

Do them in this order. Each one makes the next easier.

Edit 1

Cut the opening fluff

Delete lines like "In today's fast-moving world". Start with the point.

Edit 2

Swap big words for plain ones

Use becomes use, not utilise. Help, not empower.

Edit 3

Add one real fact

A number, a name or a result from your approved list.

Edit 4

Shorten sentences

One idea per sentence. Split long ones.

Edit 5

Use your own phrases

Put in words your customers and your team use.

Edit 6

Remove claims you cannot prove

If it is not on the approved list, cut it.

Edit 7

Read it aloud

Fix any line you would not say to a customer.

Before and after: one AI draft.

The company and numbers here are made up, to show the method.

AI draft	After the edits
In today's fast-paced digital landscape, our innovative platform empowers organisations to unlock the full potential of their data.	Your reports take two hours. Ours take twenty minutes.
We are thrilled to announce our new partnership, which will revolutionise the industry.	We now work with Northline. Their data centres, our software, one contract for you.
Our world-class team delivers seamless solutions.	Five engineers answer your call. Usually in under ten minutes.

Voice Check in a Brand OS Portal: a draft is checked against the brand voice.

Free tool

See how AI describes you today.

Many drafts now start with AI. Type your company name and website. You see how AI tools describe you, and what to fix next. It is free.

Open the full tool: AI Mirror

Copy this prompt to do the edits faster.

Use your own voice rules. Always read the result yourself.

Edit prompt for an AI draft

Edit the text below so it sounds like [company].
Our voice: [word], [word], [word]. Short sentences. Plain words.
Do these 7 edits: cut the opening fluff, swap big words for plain ones, keep to these facts: [list], shorten sentences, use our phrases: [list], remove any claim not in the facts, keep it under [number] words.
Then list every change you made in one line each.
TEXT: [paste the draft]

The list of changes is the most useful part. Add those lines to your voice rules, and the next draft needs fewer edits. See AI writing that sounds like your company.

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Check the result.

After the edits, run a quick check. Do not skip it.

Score it with the 6 questions in brand voice checker
Run the swap test. Put a competitor name in. See how to check if copy sounds like your brand
Check each number against the approved list
Run the full list in pre publish brand review checklist

Stop editing every draft by hand.

If you edit the same things every time, the fix is upstream.

Teams that use AI daily end up with one person who fixes every draft. That person is the wait. The better path is to give the AI the rules, and to check the words where they are written.

A Brand OS Portal has an AI Writer and an AI Kit with brand rules for ChatGPT and Claude. Voice Check checks words against the brand voice. Your team gets closer drafts and fewer edits, without waiting for a copywriter.

A designer or writer is still right for strategy and a new identity. The portal is for the daily work after. See Brand OS Portal or brand guidelines for AI agents.

MTG

Brand OS Pro Portal. The team makes its own posts. No waiting.

Deepsea Networks

Brand OS Core Portal. The CEO writes and designs an on-brand LinkedIn post in about 3 minutes.

AI edit checklist.

Tick what is true. Your ticks stay on this device.

Social Studio

Try one Brand OS Portal tool

Stop paying for every post.

This is a real tool from a real Brand OS Portal, on the MTG brand. Change the words and the photo. The design stays on brand.

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I made short videos of the tools. Hear me explain them, then scroll through every one at work. Real tools, on a real brand.

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Social StudioPick a design, change the words, download.

Motion PostsType one line, get a video.

Sales docs and decksDocs and decks in your brand, this week.

Email signaturesYour brand in every email.

Voice CheckCheck words against your voice.

Every tool at work

Social StudioPosts people stop to read. Change the words, keep the look.

Motion PostsType one line. Get a video.

Logo StudioThe right logo, any size, any colour, any file.

Pattern LabPatterns drawn from your own logo.

Pitch Deck BuilderTell it your story. Get the slides in your brand. This deck was made for MTG.

Campaign BuilderPlan a campaign in your brand.

Print docsDocuments that look like you.

Image GraderCheck photos against your brand.

Voice CheckCheck your words against your voice.

Signature BuilderYour brand in every email.

AI to templateBring an AI result into your brand look.

See yours for free

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Logo Studio, Motion Posts, Pattern Lab, Social Studio and LinkedIn banners. Real tools on a real brand. No email needed.

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Straight answers.

How do I make AI text sound more human?

Cut the fluff, use plain words, add a real fact, shorten sentences and read it aloud.

How do I edit AI text to match brand voice?

Use the 7 edits above, in order, and save the changes you make so you can give them to the AI next time.

How long does it take?

About ten minutes for a post, with a good voice brief.

Should I let AI edit its own text?

It can help with a clear edit prompt. A person should read the result.

What if the AI keeps using the same big words?

Add them to your never use list and put that list at the top of every prompt.

One more thing.

Death List Five. Five headaches, one portal. Sound on.

Film B. Made for your phone.

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How to edit AI text to match your brand voice, in 7 steps.

The 7 edits.

Cut the opening fluff

Swap big words for plain ones

Add one real fact

Shorten sentences

Use your own phrases

Remove claims you cannot prove

Read it aloud

Before and after: one AI draft.

See how AI describes you today.

Copy this prompt to do the edits faster.

Get 3 templates in your brand. Free.

Got it. I start on yours today. Your 3 free templates reach you within 48 hours.

Check the result.

Stop editing every draft by hand.

MTG

Deepsea Networks

AI edit checklist.

Stop paying for every post.

Watch me show every tool.

Hear me explain

Every tool at work

Try more Brand OS Portal tools.

Straight answers.

Read next.

How to make ChatGPT use your brand voice.

Tone of voice prompts for ChatGPT and Claude that use rules, not adjectives

Brand voice guidelines your team and AI can follow.

One more thing.

Does AI get your brand right? Check it free.

Rather write to me?

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