HrvatskiLook 1
Words
Plain words or jargon. Words you always use. Words you never use.
Brand OS Portal
Brand voice checker: paste text, get a score.
A voice checker reads a text and says if it sounds like your company. Here is one you can run today.
Free: your brand in 3 real designs, in 48 hours.
A brand voice checker compares a text with your voice rules and tells you what is on voice and what is not. A good one gives a score and shows the lines to fix.
You can do it by hand in five minutes with the 6 question score below. Or a Brand OS Portal can check the words against your brand voice for the whole team.
By Vedran Obradović · Updated 7 November 2026
What a brand voice checker looks at.
A checker needs rules to check against. No rules, no real check.
Look 2
Sentences
Short or long. Active or passive. One idea or five.
Look 3
Stance
Do you sound calm, direct, warm, or loud? Does it match your 3 voice words?
Look 4
Facts
Every number and claim must be on your approved list.
No rules yet? Write them with brand voice guidelines. Short examples help most, see B2B brand voice examples.
The 6 question voice score.
Give 1 point for each yes. Five or six means ship it. Three or less means edit.
Brand voice score, by hand
Text: [paste a title or the opening line] 1. Would a customer understand every word without help? (yes = 1) 2. Do the sentences sound like us, not like a press release? (yes = 1) 3. Does it match our 3 voice words: [word], [word], [word]? (yes = 1) 4. Are all numbers and claims on our approved facts list? (yes = 1) 5. Is every word from our "never use" list gone? (yes = 1) 6. Could a competitor NOT have written this? (yes = 1) Score: [ ] / 6 6-5: publish. 4: small edit. 3 or less: rewrite the weak lines, then score again.
Question 6 is the hard one. If a competitor could post the same text, the voice is too generic. More in how to check if copy sounds like your brand.
Free tool
See how AI describes you today.
Many drafts now start with AI. Type your company name and website. You see how AI tools describe you, and what to fix next. It is free.
Three ways to check voice, and when each fits.
Start by hand. Move to a tool when more people write.
| Way | Good for | Weak spot |
|---|---|---|
| By hand with the 6 question score | One writer, a few posts a week | Depends on who reads it |
| An AI chat with your voice rules pasted in | Quick second opinion on a draft | Rules must be pasted every time. See ChatGPT and your brand voice |
| A checker inside your brand portal | A team, partners and AI drafts | Needs the rules set up once |
In a Brand OS Portal, Voice Check checks words against your brand voice, in the same place where the team makes posts. Nobody has to remember the rules.
Brand OS Portal
Get 3 templates in your brand. Free.
Leave your email. I design them by hand and send them to you within 48 hours. It costs you nothing.
Got it. I start on yours today. Your 3 free templates reach you within 48 hours.
I write to you from [email protected]. If you do not see it, check spam.
One text, before and after.
The numbers in this example are made up. Use your own facts.
| Draft (3 of 6) | Edited (6 of 6) |
|---|---|
| We are thrilled to announce an innovative solution that leverages cutting-edge technology to empower your team. | Our new tool cuts report time from 2 hours to 20 minutes. Try it free for your team. |
| Our world-class team is passionate about excellence. | Five engineers, one goal: your network stays up. |
The edit uses plain words, a clear fact and a short line. Steps for this are in how to edit AI text to match brand voice.
Run this before you post.
Tick what is true. Your ticks stay on this device.
0 of 6 done
Want a score you can quote? Read what a brand voice score means. Want the whole checklist? See pre publish brand review checklist.
Social Studio
Try one Brand OS Portal tool
Stop paying for every post.
This is a real tool from a real Brand OS Portal, on the MTG brand. Change the words and the photo. The design stays on brand.
Watch
Watch me show every tool.
I made short videos of the tools. Hear me explain them, then scroll through every one at work. Real tools, on a real brand.
Hear me explain
Every tool at work
Straight answers.
What is a brand voice checker?
A tool or method that compares a text with your voice rules and shows what sounds off.
Can ChatGPT check my brand voice?
It can give a second opinion if you paste your voice rules with the text. Rules must be in the chat each time, and a person should decide.
How do I check if my writing matches my brand voice?
Compare it with your voice words, your never use list and your approved facts. The 6 question score above does this in five minutes.
What do I need before I can check voice?
Written voice rules with examples. Without them, every check is a guess.
Can a whole team use a voice checker?
Yes. Put the check inside the place where people write, so nobody has to remember the rules.
One more thing.
Death List Five. Five headaches, one portal. Sound on.
Does AI get your brand right? Check it free.
See what ChatGPT says about your company, and how to fix it.
Rather write to me?
Got it.
You hear from me within 2 to 8 hours.