HrvatskiProblem 1
Mixed light
Some photos are warm and yellow, some are cold and blue.
Brand OS Portal
How to colour grade photos for brand consistency.
Photos from different days and cameras look different. A simple grade makes them look like one brand.
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To colour grade photos for brand consistency, pick one reference photo, fix light and white balance, set your colour feel, apply the same grade to every photo in a batch, then check each one side by side.
Write the grade down as a short recipe, so anyone can repeat it. Then check new photos against the brand before they go out.
By Vedran Obradović · Updated 7 November 2026
Why photo style breaks a brand.
People remember the feel of your photos more than any one picture.
Problem 2
Mixed colour
One photo is bright and punchy, the next is dull and flat.
Problem 3
Mixed source
Team phone photos, stock photos and agency photos sit side by side.
Rules for what to shoot belong in brand photography guidelines. This page is about the colour work on the files.
How to grade photos in 6 steps.
This works in any photo editor that can copy settings from one photo to many.
Step 1
Pick a reference photo
One photo that looks like your brand on a good day. Put it next to your brand colours.
Step 2
Fix light and white balance
Make whites look white and the exposure even. Do this before any style.
Step 3
Set your colour feel
Warm or cool. Rich or soft. Keep skin tones natural. Match the mood of your brand colours.
Step 4
Save the grade
Save your settings as a preset or recipe. Name it after the brand.
Step 5
Apply to the whole batch
Apply the same grade to every photo from one shoot, then fine tune just the ones that need it.
Step 6
Compare side by side
Put 9 photos in a grid. Does it look like one set? Fix the odd ones.
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Copy this photo grade recipe.
Fill it in once. Share it with everyone who takes or edits photos.
Brand photo grade recipe
BRAND PHOTO GRADE - [company] Reference photo: [link] Light: [bright and airy / natural / moody] White balance: whites look white Colour feel: [warm / cool / neutral] Colour strength: [rich / medium / soft] Skin tones: natural, never orange or grey Contrast: [low / medium / high] Brand colour in photos: [e.g. one blue object in the frame, if natural] Preset name: [name] Saved at: [link] Always: apply the preset, then check against the reference. Never: heavy filters, mixed styles in one post, other brands' logos. Checked by: [name]
Put the recipe next to your logo files and your templates, so it travels with the brand.
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Different sources, different fix.
Where the photo comes from changes the work.
| Source | Common problem | What to do |
|---|---|---|
| Team phone photos | Uneven light, mixed colour | Fix white balance, apply the preset, crop in |
| Stock photos | Look like stock, wrong colour | Choose by colour feel, then apply the preset |
| Event photos | Dark rooms, mixed lamps | Fix exposure and white balance per photo |
| Agency photos | Already graded to their taste | Ask for ungraded files or the grade recipe |
Posts also need the right layout around the photo. See brand templates for teams.
Stop sending every photo to a designer.
A recipe helps. A check inside the tool helps more.
Most teams send each photo to a designer, or they post it as it is. Both cost something: one costs waiting, the other costs consistency.
In a Brand OS Portal, Image Grader grades photos against the brand. Social Studio then keeps the layout, logo and fonts right. For MTG I made 121 graded photos and a Brand OS Pro Portal, and the team makes its own posts.
A designer or photographer is still right for a shoot and for a new identity. The portal is for the daily work after. See Brand OS Portal or brand compliance.
Photo consistency checklist.
Tick what is true. Your ticks stay on this device.
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Straight answers.
What is colour grading?
Changing the colour and light of a photo to give it a chosen look.
How do I make all my photos look the same?
Pick a reference, fix light and white balance, save a preset, apply it to the whole batch and compare side by side.
Should I grade stock photos too?
Yes. Choose by colour feel, then apply your preset so they sit next to your own photos.
What is a photo preset?
A saved set of edit settings you can apply to many photos at once.
How do I keep photos on brand without a designer?
Write a grade recipe and put a check inside the tool your team uses.
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