HrvatskiTip 1
Pick one goal
Meeting, demo, or call. The whole brochure points to it.
Brand OS Portal
Brochure design tips for B2B companies: 10 rules that work.
A good B2B brochure is short, clear and easy to skim, with one job: a yes to the next step.
Free: your brand in 3 real designs, in 48 hours.
Good B2B brochure design comes down to ten rules: one goal, a clear cover, short headings, one idea per page, real proof, few fonts, space around text, real photos, a clear next step and a print check.
Plan the pages before you design. Write the words before the layout. Then lay them out in your brand colours and fonts, and check the file before it goes to print.
By Vedran Obradović · Updated 7 November 2026
10 brochure design tips for B2B.
Read them once. Then use them as a review list.
Tip 2
Make the cover do work
Logo, a clear promise and one strong image. A buyer decides in seconds.
Tip 3
Use short headings
A reader should get the story from the headings alone.
Tip 4
One idea per page
If a page has two ideas, split it.
Tip 5
Show real proof
Customer names, approved results and quotes. Skip words like "world-class".
Tip 6
Use two fonts at most
One for headings, one for text. Sizes that you can read at arm length.
Tip 7
Give text room
Margins, space between lines, short columns. White space looks calm and sure.
Tip 8
Use real photos
Your team, your product, your place. Stock smiles look like everyone else.
Tip 9
End with one next step
A link, a phone number or a 15-minute call. Not five options.
Tip 10
Check before print
Colours, bleed, fonts and the logo file. See the checklist below.
A 6-page brochure plan to copy.
Six pages fold well and cover what a buyer asks. Fill the brackets.
B2B brochure page plan
PAGE 1 COVER: logo, promise in 10 words, one strong image PAGE 2 THE PROBLEM: what your buyer struggles with, in their words PAGE 3 WHAT YOU DO: your offer in 3 clear parts, one line each PAGE 4 PROOF: 2 customer stories or approved results, with names PAGE 5 HOW TO START: 3 steps, how long each takes, who does what PAGE 6 NEXT STEP: one action, contact, website, logo RULES FOR EVERY PAGE - one idea - heading you can understand alone - text under 60 words - one image or one number
A brochure is long-lived, so the words must match your voice. Start with brand voice guidelines. For a shorter leave-behind use the sales one-pager template.
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What to take from your brand guidelines.
You should not guess any of these. They are in your guidelines.
| Brochure part | Take it from | Common mistake |
|---|---|---|
| Logo | Logo files and clear space rules | A small low-quality logo from a website |
| Colours | Your palette, with print values | Screen colours that print dull |
| Fonts | The heading and text fonts | A free font that looks close |
| Photos | Your approved photos | Stock images with a different style |
| Voice | Your tone of voice rules | Brochure talk nobody uses |
No guidelines yet? Read what to include in brand guidelines, and check which logo files you need before the printer asks for them. See also brand photography guidelines.
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Check the file before it goes to print.
Mistakes in print cannot be undone. Spend ten minutes here.
0 of 10 done
The printer sets the technical needs, so ask them before you finish the file.
Brochures are rare. The daily work is not.
You may make a brochure once a year. You will make posts, sheets and decks every week.
That is where costs of waiting add up: every small request goes to a designer. A Brand OS Portal lets your team make the small things itself, in the brand, so the designer time goes where it counts. A designer is still the right call for brand strategy and a new identity. Brand OS Portal is for the daily work after that.
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Brand OS Pro Portal. The team makes its own posts. No waiting.
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Brand OS Core Portal. The CEO writes and designs an on-brand LinkedIn post in about 3 minutes.
Next: the business proposal design template and the SaaS datasheet template.
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Same look in print and on screen.
This is a real tool from a real Brand OS Portal, on the MTG brand. A brochure and a post should look like the same company. See how the design holds when the words change.
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Straight answers.
What makes a good B2B brochure?
One clear goal, short headings, one idea per page, real proof, a few fonts, space around text, real photos and one next step.
How many pages should a B2B brochure have?
Many teams use four to eight pages. Six pages fold well and cover the problem, the offer, proof and the next step.
What size should a brochure be?
It depends on the printer and the country. Many B2B teams use A4 or US Letter folded. Ask your printer before you design.
Should a B2B brochure use stock photos?
Use real photos of your team and product when you can. Stock photos make you look like everyone else.
How do I keep a brochure on brand?
Take the logo, colours, fonts and voice from your guidelines, lock them in a layout and have one person check the file.
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