Hrvatski0 to 11
A folder
Files are there, but people still ask a designer for everything.
Brand OS Portal
Brand portal checklist: 20 things it should do.
A good brand portal does 20 jobs in four groups: it holds the files, explains the rules, lets people make things, and keeps AI tools on brand.
Read next: Interactive brand guidelines: what they are and what they should do · Brand hub for a company: what goes in it and who owns it · Brand asset management for small teams, without the enterprise tools · How to keep brand consistency in remote and hybrid teams · Brand governance for startups: a simple version · Frontify alternatives for small teams: an honest list
Tick each line below. Fewer than 12 ticks means your portal is a folder. 16 or more means your team can run the brand without waiting on a designer.
By Vedran Obradović · Updated 4 November 2026
Group 1: the files.
Five things. This is the part most portals already do.
0 of 5 done
Group 2: the rules.
Five things. Rules turn files into a brand.
0 of 5 done
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Group 3: the tools.
Five things. This is where a portal saves real hours.
0 of 5 done
Group 4: AI and upkeep.
Five things. The part almost every portal skips.
0 of 5 done
Read how the AI part works in brand guidelines Claude follows and how to make ChatGPT follow your brand.
What your score means.
12 to 15
A good start
People find files and rules. Add tools and the AI part next.
16 to 20
A working portal
The team makes on-brand work alone, and AI tools stay on brand too.
Free tool
Now check the brand itself.
A portal is only as strong as the brand in it. Answer a few short questions and get your score and the first thing to fix.
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What "make things" looks like.
This is a real tool from a real Brand OS Portal, on the MTG brand. Change the words and the photo. The design stays right.
Straight answers.
What should a brand portal include?
Files, rules, tools and AI context. The 20 lines on this page cover all four.
How is a brand portal different from a brand center?
They are names for the same idea. What matters is whether it only stores files or also helps people make things.
How often should a brand portal be updated?
Check it once a month, and the same day something changes: a new logo, a new product, a new number.
Who should own the brand portal?
One person, usually in marketing. Everyone else uses it. One owner keeps it from going stale.
Where can I see a working brand portal?
Try the real tools on the Brand OS Portal tools page. They run on a real client brand.
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