HrvatskiRoom 1
Start here
Who we are in one line, the latest news and a short guide to the hub.
Brand OS Portal
Brand hub for a company: what goes in it and who owns it.
One home for your whole brand, with eight rooms, clear access and one person in charge.
A brand hub, also called a brand center, is one online home for your company brand. It holds the logo, colours, fonts, voice, facts, templates and makers.
A good brand hub has eight rooms, gives each group the access it needs, and has one owner who keeps it up to date. Below is the page map you can copy.
By Vedran Obradović · Updated 4 November 2026
Brand hub, brand center, brand portal: same thing?
Mostly, yes. Different companies use different names.
Big companies often call it a brand center. Software tools often say brand portal. Marketing teams say brand hub. They all mean one place where people get the brand and use it.
The name does not matter. What matters is that it has the right rooms and that people really open it. If you want the plain definition, read what is a brand portal.
The 8 rooms of a good brand hub.
Every room answers one question people ask every week.
Room 2
Logo
Every version and format, the clear space rule and do and do not examples.
Room 3
Colour and type
Codes with copy buttons, readable colour pairs and the fonts.
Room 4
Voice and facts
How you sound, words you never use and facts people may quote.
Room 5
Photos and icons
Approved photos, the photo style and the icon set.
Room 6
Templates and makers
Posts, slides, banners, signatures and documents.
Room 7
Partners and press
A short kit for partners, resellers and journalists.
Room 8
AI rules
Voice, facts and limits in a form ChatGPT and Claude can follow.
Free tool
Can people say what you do in one line?
The start page of every brand hub needs one clear line about the company. Check yours here. It is free and runs right here.
Who gets access to which room.
Not everyone needs everything. Give each group what it uses.
| Room | Your team | Partners | Press | AI tools |
|---|---|---|---|---|
| Start here | Yes | Yes | Yes | Yes |
| Logo | Yes | Yes | Yes | Rules only |
| Colour and type | Yes | Yes | Codes only | Rules only |
| Voice and facts | Yes | Facts only | Facts only | Yes |
| Templates and makers | Yes | Partner set | No | No |
| AI rules | Yes | No | No | Yes |
Partners usually need a small kit, not the full hub. Deepsea Networks has 88-page guidelines and a 17-page partner kit for exactly this reason. See how to share logo files with partners.
Brand OS Portal
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Copy this brand hub page map.
Use it as the menu of your hub. Delete rooms you do not need yet.
Brand hub page map
[Company] brand hub 1. Start here - Who we are, in one line - What is new (last 3 changes, with dates) - Who owns this hub and how to ask for help 2. Logo - Downloads: colour, white, black (SVG, PNG, PDF) - Clear space and smallest size - Do and do not 3. Colour and type - Colour codes (HEX, RGB, CMYK) with readable pairs - Fonts and where to get them 4. Voice and facts - How we sound (3 words + examples) - Words we never use - Approved facts, with sources 5. Photos and icons 6. Templates and makers - Social posts, LinkedIn banner, slides, email signature 7. Partners and press - Partner kit, press logos, boilerplate text 8. AI rules - Voice, facts and limits for ChatGPT and Claude
Need help writing the voice room? Use brand voice guidelines. For the email signature, use the team email signature generator.
Who owns the brand hub, and how often to update it.
- One owner, usually in marketing. Not "everyone"
- One backup for holidays
- Monthly check: new facts, new templates, old files out
- Same-day fix when the logo, a fact or a product name changes
- A "what is new" line on the start page with dates
- One request form or email for missing things
Does your brand hub pass?
Tick what is true today. Your ticks stay on this device.
0 of 8 done
Want the full list? Use the brand portal checklist. Or see how Brand OS Portal covers all eight rooms.
Social Studio
Try one Brand OS Portal tool
A hub where people make things, not just find them.
This is a real tool from a real Brand OS Portal, on the MTG brand. Change the words. The design and the rules stay right.
Straight answers.
What is a brand hub?
A brand hub is one online home for your company brand: logo, colours, fonts, voice, facts, templates and makers, with one owner who keeps it current.
What is the difference between a brand hub and a brand portal?
Mostly the name. Both mean one place where people get the brand and use it. Read what is a brand portal.
What should a brand center include?
Eight rooms: start here, logo, colour and type, voice and facts, photos and icons, templates and makers, partners and press, and AI rules.
Who should manage a brand hub?
One named person, usually in marketing, with a backup. They check it monthly and fix changes the same day.
Does a small company need a brand hub?
Yes, once more than one person makes posts, slides or sales material. Start with three rooms: start here, logo and templates.
Does AI get your brand right? Check it free.
See what ChatGPT says about your company, and how to fix it.
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