HrvatskiLevel 1
Click
Click a colour, a font name or a logo. It is copied or downloaded. No hunting through a folder.
Brand OS Portal
Interactive brand guidelines: what they are and what they should do.
Guidelines people can click, copy, test and use to make things, not just read once.
Interactive brand guidelines are brand rules that live on a web page and react when you use them. You click a colour and the code is copied. You pick a background and you get the right logo. You type a line and see it in your brand.
They beat a PDF because people use them while they work. A PDF is read once. Interactive guidelines are opened every day, so the brand stays right without a designer checking every post.
By Vedran Obradović · Updated 4 November 2026
What makes brand guidelines interactive.
Static guidelines tell you the rule. Interactive guidelines help you follow it, right now.
Level 2
Test
Type your own words in the brand fonts. Check if two colours work together. See a rule on a real example.
Level 3
Make
Change the words on a post, a banner or a signature. The design stays right. You download a finished file.
Most "interactive" guidelines stop at level 1. The real value is level 3. That is the idea behind a Brand OS: rules, files and makers in one place.
The 9 interactive features that matter.
Start with the ones your team will use every week.
- Copy buttons on every HEX, RGB and CMYK code
- Logo picker: choose the background and size, get the right file
- Type tester: write your own headline in the brand fonts
- Colour pair check: see which text colour is readable on which background
- Do and do not examples you can flip between
- Search, so "logo white" finds the white logo
- Makers for posts, banners, slides and signatures
- Voice check: paste a text, see if it sounds like you
- AI rules that ChatGPT and Claude can follow
Free tool
How strong is your brand today?
Answer a few short questions. You get your brand score and the first thing to fix. It is free and runs right here.
What a PDF cannot do.
Same rules, very different day for the team.
| Job | PDF guidelines | Interactive guidelines |
|---|---|---|
| Get the colour code | Read it, type it, hope | One click, copied |
| Get the right logo | Ask someone | Pick the background, download |
| Check a headline | Not possible | Type it in the brand font |
| Make a post | Ask a designer | Change the words, download |
| Get the latest rules | Which PDF is newest? | One live link |
A PDF is still a good record of the brand. For the full comparison, read PDF brand guidelines vs Brand OS Portal and brand guidelines vs Brand OS.
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What it looks like on a real brand.
These are real screens from real Brand OS Portals.
MTG
Brand OS Pro Portal. The team makes its own posts. No waiting.
Deepsea Networks
Brand OS Core Portal. The CEO writes and designs an on-brand LinkedIn post in about 3 minutes.
MTG has 104-page guidelines. Inside the portal, nobody reads 104 pages to make a post. They open the maker. More in brand guidelines examples.
How to make your guidelines interactive in five steps.
Step 1
Move the rules to a web page
One page per topic: logo, colour, type, voice. Short rules, real examples.
Step 2
Add copy and download buttons
Every code and every logo file, one click away. See which logo files you need.
Step 3
Add do and do not pairs
Two pictures per rule. Right next to wrong. People get it in a second.
Step 4
Add one maker
Pick what your team makes most, often a social post. Let them change the words only.
Step 5
Add AI rules
Voice, approved facts and banned words, written so AI tools follow them. See AI-ready brand guidelines.
Are your brand guidelines interactive?
Tick what is true today. Your ticks stay on this device.
0 of 9 done
Fewer than five ticks? You have a PDF on a web page. Start with the brand portal checklist or book a 15-minute call.
Motion Posts
Try one Brand OS Portal tool
Type a line. Get an on-brand video.
This is a real tool from a real Brand OS Portal, on the MTG brand. Type your words. The motion, fonts and colours stay on brand.
Straight answers.
What are interactive brand guidelines?
Brand rules on a web page that react when you use them. You can copy codes, download the right logo, test words in the brand fonts and make on-brand posts.
Are interactive brand guidelines better than a PDF?
For daily work, yes. People use them while they work. A PDF is still useful as a record or for print. Read PDF vs Brand OS Portal.
What should interactive brand guidelines include?
The same content as any guidelines: logo, colour, type, voice, images. Plus copy buttons, a logo picker, do and do not examples and at least one maker. See what to include.
Can I turn my PDF guidelines into interactive ones?
Yes. Split the PDF into one web page per topic, add copy and download buttons, then add makers for the things your team makes most.
Do interactive brand guidelines work with AI?
They can. If the voice rules and approved facts are written clearly, ChatGPT and Claude can follow them. See ChatGPT brand guidelines.
Does AI get your brand right? Check it free.
See what ChatGPT says about your company, and how to fix it.
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