HrvatskiBrand book online: what to put on each page.
Ten pages, each with one job, so people find the answer and the file in one visit.
An online brand book needs about ten pages: start, story, logo, colour, type, voice, photos, templates, partners and AI rules. Each page holds the rule, a real example and the files to download.
Online, every page should also let people do something: copy a code, download a logo, test a headline or make a post. Keep internal things, like draft logos or private contacts, off it.
By Vedran Obradović · Updated 4 November 2026
Brand book, brand guidelines, style guide: what is the difference?
People use the words in different ways. Most often, a brand book tells the story and shows the look. Brand guidelines are the rules. A style guide is often the short version.
Online, the line goes away. One site holds the story, the rules and the files. If you want the content list, read what to include in brand guidelines. This page is about how each page works online.
The ten pages of an online brand book.
What each page holds, and what people should be able to do there.
| Page | What to put on it | What people can do |
|---|---|---|
| Start | One line about you, what is new, who to ask | Find the right page fast |
| Story | Why you exist, who you serve, what you promise | Copy the boilerplate text |
| Logo | Versions, clear space, smallest size, do and do not | Download the right file |
| Colour | Codes, colour ratios, readable pairs | Copy HEX, RGB, CMYK |
| Type | Fonts, heading and text sizes | Test a headline in the font |
| Voice | Three voice words, examples, banned words | Check a text before sending |
| Photos | Photo style, right and wrong examples | Download approved photos |
| Templates | Posts, slides, banners, signatures, documents | Make a finished file |
| Partners | A short kit for partners and press | Get everything in one link |
| AI rules | Voice, facts and limits for AI tools | Load them into ChatGPT or Claude |
Free tool
Make your team email signature.
Every online brand book needs an email signature page. Make yours here in brand colours and fonts. It is free and runs right here.
Copy this start page.
The start page decides if people come back. Keep it this short.
[Company] brand book [Company] makes [what] for [who]. [One line on what makes you different.] I need... - the logo -> Logo - our colours or fonts -> Colour / Type - to make a post, slide or banner -> Templates - to write something -> Voice - facts about the company -> Story - something for a partner -> Partners What is new - [date] [change] - [date] [change] Questions? [Name], [email]. Last checked: [date].
The "I need..." list works because people come with a job, not a topic. Pair it with clear logo usage guidelines and brand voice guidelines.
Get 3 templates in your brand. Free.
Leave your email. I design them by hand and send them to you within 48 hours. It costs you nothing.
Got it. I start on yours today. Your 3 free templates reach you within 48 hours.
I write to you from [email protected]. If you do not see it, check spam.
What to keep off an online brand book.
- Draft logos and rejected ideas
- Private phone numbers and personal emails
- Supplier prices and contracts
- Customer names you have no OK to show
- Old versions "just in case"
- Long essays nobody reads
Put team-only facts behind a login. Press and partner pages can be public. More on access in how to make a brand guidelines website.
How long should an online brand book be?
As long as the brand needs, split so nobody reads it all.
MTG has 104-page guidelines. Deepsea Networks has 88-page guidelines and a 17-page partner kit. Online, nobody scrolls 104 pages. They open the page they need.
So write the full rules, then split them into the ten pages above. For a small brand, a one-page brand guideline is a fine start.
Does your online brand book work?
Tick what is true today. Your ticks stay on this device.
0 of 8 done
Want a brand book where people make things too? See Brand OS Portal.
Try one Brand OS Portal tool
A brand book page that makes videos.
This is a real tool from a real Brand OS Portal, on the MTG brand. Type your words. The motion, fonts and colours stay on brand.
Straight answers.
What is an online brand book?
A brand book on a website instead of a PDF. It holds the story, the rules and the files, split into pages people can search and use.
What should be in a brand book?
Start, story, logo, colour, type, voice, photos, templates, partners and AI rules. Each page needs a rule, an example and files.
Is a brand book the same as brand guidelines?
Often, yes. A brand book usually tells the story and shows the look, guidelines are the rules. Online, one site holds both.
How many pages should a brand book have?
Online, about ten pages. Each page can be long or short, as long as it has one job.
Can I make a brand book online for free?
Yes, with a free website tool or a published Notion page. Read how to make a brand guidelines website.
Does AI get your brand right? Check it free.
See what ChatGPT says about your company, and how to fix it.
Rather write to me?
Got it.
You hear from me within 2 to 8 hours.