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Canva Brand Kit
Logos, colours, fonts and assets inside Canva. Admins can add a guidelines doc and Brand Templates to it.
Brand OS Portal
Canva Brand Kit vs brand guidelines vs a brand portal.
Three things with similar names. One stores your brand, one explains it, one helps people use it.
A Canva Brand Kit stores your logos, colours, fonts and assets inside Canva, so designs made there use them. Brand guidelines explain the rules: when, where and how to use the brand, and how you sound.
A brand portal holds the files and the rules in one link, and adds tools people use to make on-brand work. Many teams use a Canva Brand Kit and guidelines together. A portal is for when that is not enough.
By Vedran Obradović · Updated 4 November 2026
The three things, in plain words.
Explains
Brand guidelines
Clear space, colour pairs, type sizes, voice, do and don't. Often a PDF or a web page.
Helps use
Brand portal
One link with files, rules and makers for posts, banners, signatures and more.
What a Canva Brand Kit does today.
From Canva's own help centre and pricing page.
- Holds official logos, colours, fonts and other assets in one place
- Admins and brand designers can make several kits for teams, clients or campaigns
- Brand Controls can limit people to the colours and fonts in the kit
- Each team kit has a Brand Templates section for approved templates
- You can set a kit up automatically from your website or a PDF
- Canva Free lists 1 Brand Kit with 3 colours only. Paid plans list more kits
Read it yourself on Canva's Brand Kit help page and Canva's pricing page.
Free tool
Add the rule a Brand Kit leaves out.
A Brand Kit holds the logo, not the space around it. Add your logo, pick a rule and download the guide. Your file stays on your device.
Brand Kit vs guidelines vs portal, side by side.
| Canva Brand Kit | Brand guidelines | Brand portal | |
|---|---|---|---|
| Logos, colours, fonts | Yes, inside Canva | Shown, often not downloadable | Yes, ready to download |
| Clear space and smallest size | Only if you write it in the guidelines doc | Yes | Yes, next to the files |
| Voice and approved facts | Only if you write them in | Yes | Yes, also set up for AI tools |
| Make a post | Yes, in Canva | No | Yes, from locked layouts |
| Works outside Canva | No | Yes | Yes |
| Who builds it | Your admin | A designer | A designer, then the team uses it |
Canva facts checked on 4 November 2026 on canva.com (help centre and pricing).
Want the deeper version of this question? Read brand guidelines vs Brand OS and what a brand portal is.
Brand OS Portal
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How to use a Brand Kit and guidelines together.
The simple setup most small teams need.
Step 1
Write the rules once
One page is enough. See one-page brand guidelines.
Step 2
Load the Brand Kit
Logos, colours and fonts exactly as the guidelines say. Delete old logos.
Step 3
Add the guidelines doc
Paste the short rules into the kit, so they sit next to the files.
Step 4
Turn on Brand Controls
If your plan has them, limit people to brand colours and fonts.
Step 5
Add three templates
The three things your team makes most. Often a post, a slide and a one-pager.
Step 6
Keep a copy outside Canva
Logo files and rules in one shared place, for partners and printers.
Is a Brand Kit enough for you?
Tick what is true today. Your ticks stay on this device.
0 of 6 done
Five or six ticks: a Brand Kit plus short guidelines is enough. Fewer: look at a portal. That is what I set up with Brand OS Portal, after I design the brand by hand.
Social Studio
Try one Brand OS Portal tool
The portal version of a template.
This is a real tool from a real Brand OS Portal, on the MTG brand. Change the words and the photo. The design stays right.
Straight answers.
Is Canva Brand Kit free?
Canva Free lists 1 Brand Kit with 3 colours only. Logos, fonts, more kits and Brand Controls come with paid plans. Check Canva's pricing page for today's details.
Is a brand kit the same as brand guidelines?
No. A brand kit stores the files. Brand guidelines explain the rules for using them. You need both.
Can I trademark a logo made from a Canva template?
Canva's help centre says logos made from its templates can be used by anyone, so you cannot register them as a trademark. See how to make a logo for your business.
What should a brand kit include?
Logo versions, colour codes, fonts, a few approved photos and icons, and a short set of rules. See what to include.
Do I need a brand portal if I use Canva?
Not always. If everyone works in Canva and posts look right, you may not. A portal helps when people outside Canva, or AI tools, need the brand too.
Does AI get your brand right? Check it free.
See what ChatGPT says about your company, and how to fix it.
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