---
title: Mirai - Logo Design Case Study | Vizura
url: https://www.vizurastudio.hr/work/mirai/
description: Logo and identity for Mirai (heymirai.ai), a PropTech platform that turns a property address into a neighbourhood tour for buyers.
updated: 2026-09-26
---

← All work Case 07 / 10 - Real Estate Tech

Logo Design - Real Estate Technology (PropTech)

# Mirai: a logo for a real estate tech platform

Logo and identity for Mirai (heymirai.ai), a PropTech platform that turns a property address into a neighbourhood tour for buyers.

Client

Mirai

Industry

Real Estate Technology (PropTech)

Location

USA

Year

2026

Timeline

3 weeks

Services

Logo Design

Services Logo Design Brand Identity Deliverables

- Logo concepts & refinement

- Symbol & wordmark

- Horizontal & vertical lockups

- Colour system

- Favicon & app icon set

- Final asset package (SVG, PNG, PDF, AI, EPS)

01 - Challenge

## The problem to solve

PropTech brands usually borrow the same map pins, house outlines and cold blue gradients, so they blur together in agent tools and listing portals. Mirai needed to feel warm, human and local - the experience of a place, not another data layer.

The mark also had to work at every size agents actually use: a 16 px favicon, an app icon, a QR sign in front of a house and a social avatar.

Goals

- 01Stand apart from cold map-pin PropTech brands

- 02Feel warm, human and local

- 03Work from a 16 px favicon to a listing sign

02 - The idea

Buyers do not buy an address, they buy the life around it - so the mark starts from one point and opens into a place.

03 - Approach

## Key decisions and why

I built the identity on one idea: a point on the map becomes a place. The final symbol is a single expressive stroke that writes the M of Mirai, with the dot of the i as the person - the buyer - at the centre of the experience.

A geometric, lowercase wordmark balances the expressive symbol, and a warm Mirai orange with ink and sand keeps the brand friendly and instantly recognisable in listings, on signs and in the product.

Decision 01

### One expressive stroke for the M

A single continuous gesture gives Mirai a human, handwritten warmth that map pins and house icons never have.

Decision 02

### The dot is the person

The dot of the i stands for the buyer at the centre of the neighbourhood - the whole product in one detail.

Decision 03

### Geometric lowercase wordmark

A calm, friendly wordmark balances the expressive symbol and stays legible in dense listing interfaces.

Decision 04

### Warm Mirai orange

Orange with ink and sand feels local and optimistic, and stands out against the blue of every portal and CRM.

04 - The system

## The work, up close.

### Idea & logo

One point on the map opens into the place around it.

Mirai logo in white on Mirai orange Mirai brand idea - a point on the map becomes a place Mirai Mi symbol construction Mirai wordmark construction Mirai logo lockups - horizontal, vertical, symbol, wordmark 02

### Colour & icon

Warm Mirai orange, ink and sand - legible down to 16 px.

Mirai colour palette Mirai logo colour pairings Mirai app icon and favicon sizes 03

### In the world

From the listing sign to the neighbourhood tour on a buyer's phone.

Mirai neighbourhood tour on a phone Mirai listing sign with QR to the tour Mirai business cards Mirai social media system

05 - Outcome

## What changed

Mirai launched with a complete logo system - symbol, wordmark, horizontal and vertical lockups, colour and favicon set - ready for the product, listing signs, social and pitch decks. It reads as local and human in a category full of cold data.

Next case StratoSync® Identity, UI/UX & Web

SIGNAL_01 / READY

Start a project - now booking Q4 2026

## Build yours next.

Send a short message about your company and what you need. I reply personally within one working day.

- 01Reply within one working day

- 02Fixed price, clear scope

- 03You work with Vedran directly

Next page Labs → Our own AI tools

Services Brand Strategy Logo Design Brand Identity Brand OS Web Design 3D Websites

Studio Work Process Pricing About Journal News Contact

Labs + networks Brand MRI Vizura Labs LinkedIn Upwork WhatsApp

Back to top ↑ ©2026 Vizura Studio® Premium branding studio for B2B Tech & AI companies Zagreb, Croatia - Worldwide vedran@vizurastudio.hr Book a call ↗ Privacy - Impressum