The shortlist moved to AI
51% of B2B software buyers now start research in an AI chatbot more often than in Google (G2, 2026).
Your brand, running on AI.
Now part of Brand OS, my flagship. Machines read your brand before buyers do - and your team already creates with AI. I make both work for you: AI assistants recommend you correctly, and every AI output starts on-brand.
An AI brand system makes a brand machine-ready in two directions. Outward, AI assistants like ChatGPT, Claude, Perplexity and Gemini can read, understand and recommend it. Inward, every AI tool your team uses - for copy, images, decks and proposals - starts from your facts, voice and rules instead of a blank prompt.
51% of B2B software buyers now start research in an AI chatbot more often than in Google (G2, 2026).
Without a brief, every AI output drifts further from the brand.
Machines need structured facts, rules and banned claims to stay on-brand.
If machines cannot resolve your name, category and proof, you are not in the answer.
So every post, image and proposal drifts further from your brand.
Nobody knows where the latest logo, template or rule is.
Brand MRI shows how machines read you today.
Facts, entities, voice and rules - packaged for machines.
Brand OS portal, AI kit and workflows your team uses daily.
Monthly AI answer tracking and fixes as the market moves.
AI SoftwareBrand identity for a US AI software company, built to cut through a crowded and complex category.
Maritime TechnologyBrand, 3D website and Brand OS for an oil & gas maritime tech company serving offshore energy and maritime fleets.
No. SEO optimises for a list of links. This makes your brand readable and recommendable by AI, and usable by your team's AI tools without drifting off-brand.
Your whole brand in one living place on your domain: logos, colours, templates, image library, rules and the AI kit.
Run the free Brand MRI. It takes 30 seconds and shows the three fixes that matter most.
Your whole brand in one place on your domain: assets, templates, rules, the AI kit and Brand QA.
Making your brand readable, understandable and citable by AI assistants, so they recommend you.
Machine-Ready is $1,850, Brand OS starts at $4,485 ($7,450 with the AI Toolkit) and Brand Intelligence is $1,250 per month.
What a logo costs for a B2B tech or AI startup in 2026: real price ranges, what changes the price and what each level gets you.
2026-10-04 →
AI assistants now write the vendor shortlist. A practical guide to generative engine optimization (GEO) for B2B tech brands: access, clarity, entities and proof.
2026-09-24 →Send a short message about your company and what you need. I reply personally within 1-8 hours.